A full review of your current content and feeds alongside some of your key competitors can be the ideal way to overhaul your social media and get better results. A full audit takes around two weeks and leaves you with some insight into what works, what doesn’t and what you can do to take things to the next level.
If you find you're 'just doing' social media but not really sure where you're heading with it then sounds like you need a strategy.
I will develop a unique strategy or 'brand playbook' for you. Including everything from your priority channels, posting times and frequency, hashtag library, content themes and more. Plus the all important KPIs to measure the success of your strategy against.
For a strategy to be the most effective I always recommend it is packaged with an audit (see above).